Branded Packaging: an unforgettable unboxing experience

The packaging you place your pieces in once they have been purchased is a very important part of the customer experience. It is also an opportunity for you to drive home your brand image and personality. Great packaging will delight customers and ensure that your brand is remembered in a sea of brown boring boxes. […]

Niching down & creating your VPS

Who is your ideal client and what do you want to be known for? This is what is known as niching down. Firstly, you need to have a clear focus on who your ideal customer is. Think of your favorite customers.  Who are they?  What do they look like?  Are they male or female?  Do […]

What to do if you have no testimonials

Let’s face it, having testimonials on your site of happy customers is a must if you want to create credibility and position yourself as an authority in your field. But what if you are just starting out and don’t have any customers yet? Here are some tips and tricks to use until such time as […]