In our previous blog post we chatted about “Why your jewelry business needs content marketing”
Here are 11 content creation ideas for your jewelry business:
- Share your story. People want to know who they are buying from. Share how you got started if you have a family history of jewelry making share this in a blog post. Your customers want to get to know you so let them.
- Promote your next line – give sneak peaks and talk about your inspiration in creating the line
- Talk about birthstones and what they mean.
- Post about how to clean your jewelry at home. Talk about how to clean precious as well as costume jewelry.
- Behind the scenes look at jewelry making
- A series educating customers about diamonds and diamond buying
- A series about the do’s and don’ts of buying and engagement ring
- Jewelry trends for the season or year
- Celebrity jewelry
- Gift ideas for different occasions
- Share some reviews of your work.